Festivals are a great time to rise your business’s ROI, by incorporating innovative sales and marketing strategies. And you if have any Kolkata-based firm, Durga Puja can be the game changer. Digital marketing for festivals is the activity of attracting clients’ attention by utilizing a range of marketing platforms to provide them with more valuable items and increase sales over the holidays.
You should employ festival marketing techniques if you own a firm in Kolkata and want to increase your clientele in Durga Puja. The power of digital marketing in festivals is not commonly recognized by businesses. As a result, they struggle to stay in the competition. To expand your firm, though, there is no shortcut.
According to research, online interactions between brands and customers begin with search engines in 93% of cases. And, big festivals like Durga Puja are the time, when most of the customers stay online, engage and share content.
Moreover, even with a tight budget in Durga Puja, a digital marketing agency in Kolkata can provide you with real-time growth. Entrepreneurs today recognize the value of smart digital marketing for their companies in the year 2022. In this article, we’ve mentioned how digital marketing can benefit your business in Durga Puja.
Strengthen Your Website With SEO
Increase your SEO efforts as part of your festival marketing plan. Your company's website or online store must rank in the top ten results for searches with a holiday theme. Add Durga Puja-related keywords that reflect seasonal consumer demand as the number of internet users for the festival rises drastically. You can also try your hands on local SEO during the puja.
Customized Branding
Branding is everything and Durga Puja is the best time to showcase your brand. Your brandidentity is how customers identify your business. A strong brand image will help you stand out in a crowded marketplace. Take advantage of strategic partnerships with other companies throughout Durga Puja. Find the ideal collaborator for your brand to create a fantastic partnership.
By utilizing one another’s social media networks, the two firms can increase their online buzz. For example, to commemorate International Coffee Day, check out this awesome partnershipbetween Zomato and Prime Video.
Distribute Valuable Content Throughout The Festival
Content is unquestionably the fire you need to execute marketing initiatives, and this cannot be disputed. When promoting your business online, quality content is crucial. Did you know that 56% of consumers claim that the material they want to see from companies the most is user-generated content (UGC) photographs and videos?
User-generated content gives your company and brand authenticity. So, using a UGC campaign as a part of a festival marketing strategy can increase holiday sales. When sharing a photo of themselves using or with your product, encourage customers and followers to tag your brand or company. Imagine the exposure and participation you may expect from this campaign!
Innovative Campaigns
During the Durga Puja, increase your social media followers by sending out creative wishes and campaigns. Even if you might be hesitant to spend so much time and money, keep in mind thatthis is a season for giving.
As much as they use personal chat apps, your clients are as active on social media. Images,reels, and videos are constantly shared between platforms thanks to Facebook's easy platformsharing. Cross-platform sharing has created a sizable new market for clever content marketingstrategies.
Social Media Advertising
Advertising is a necessary evil. Without advertising, you won't be able to reach potential customers. As more and more audiences are active on social media during Durga Puja, creatingInstagram Ads or Facebook Ads can offer your brand more visibility.
To increase sales on your website, create a balanced mix of traffic ads and conversion ads. Bydoing this, you can make sure that your message reaches the people who are most likely to buythe goods at festival time. You can also add discounts on the products to attract more eyeballs.
An experienced digital marketing agency will help you meet your business goals by runningDurga Puja-oriented social media advertising in Kolkata.
Email Marketing
Consumers said that 91% of them checked their email at least once daily, according to ExactTarget. The average consumer actually checks their email dozens of times every day. Due tothe clutter, email marketing around the Durga Puja may appear ineffective.
There is, however, a way to guarantee that your festival marketing strategy reaches your targetaudience. personalizing your message. Email marketers most popular strategy for enhancingperformance is message personalization.
Create something specifically for your consumer, whether it's a personalized e-card, a set ofcustom vouchers, or just a reminder to visit your store. Consider tailoring it to their pastpurchasing habits as well as the typical goods and services they use during Durga Puja.
For example, if you’re running an e-commerce website, you can offer your customers vouchersfor clothes or event food vouchers, collaborating with other brands. Because Durga puja is allabout new clothes, accessories, and foods.
Final Thoughts
Durga Puja provides marketers with a fantastic opportunity to create memorable experiences for their customers. To leverage the power of festivals, you need to take digital marketing seriouslyto thrive. As you can see, it's important to take digital marketing seriously for your company.Consequently, with Maa Durga's arrival, promote your company's growth in the digital era with HTSM Technologies Pvt. Ltd.
